5 Core Business Functions That Can Benefit from Hadoop

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7 min read

For the past several years, organizations have been struggling to figure out how to deal with all of the new data that is streaming in all around them. From smartphones to production line sensors, everything is generating data. Apache™ Hadoop® has become the go-to solution for storing and processing big data, and it provides a distinct competitive advantage for organizations across industries in several key functional areas, including security and risk management, marketing optimization, operational intelligence, the enterprise data hub, and the Internet of Things. Let’s take a closer look at these core functions that benefit from Hadoop enterprise solutions.

Security and Risk Management

As fraud and security breaches are becoming more frequent and sophisticated, traditional security solutions just aren’t up to the challenge of reliably protecting your company assets. Hadoop, on the other hand, can help your organization analyze large amounts and different types of data in real time, accelerate the speed of threat analysis, and improve ability to assess risk by using sophisticated machine learning models. As an example, Solutionary, a leading Managed Security Service Provider (MSSP), took their security solutions to the next level by implementing the Cisco UCS Common Platform Architecture (CPA) for Big Data with MapR. This joint solution made it possible for Solutionary to perform real-time analysis on big data in order to help protect and defend against sophisticated, and organized adversaries.

Specific use cases in security and risk management include security information and event management, application log monitoring, network intrusions detection, fraud detection, and risk modeling.

Operational Intelligence

If you want to remain competitive, you need to constantly be looking for ways to maximize your organization’s productivity and profitability. But even when it seems that your operations have been properly analyzed and optimized, you still can make subtle changes in operating environments in order to realize even greater improvement. By taking a wide variety of granular measurements from sensors, you can track patterns in operations to find new ways to optimize your organization. Cisco provides infrastructure and analytics to support Hadoop distributions such as MapR, and this type of joint solution can give you the ability to evaluate data at the speed your business demands.

Specific use cases in operational intelligence include supply chain and logistics, assembly line quality assurance, preventative maintenance, exploration and production optimization, and smart meter analysis.

Marketing Optimization

The growing number of social media channels which customers are using can make it seem like you’re drowning in data in an effort to better understand your customers. Hadoop can be used to cost-effectively integrate and analyze your disparate data in order to gain richer customer insights, develop personalized real-time customer relationships, and increase revenue.

Specific uses cases in marketing optimization include clickstream analysis, advertising optimization, recommendation engine and targeting, social media analysis, and 360°customer view. As an example, SPINS—a data analytics and business intelligence company, provides consumer insights, retail measurement, product libraries, analytics reporting, and consulting services for retail and manufacturing clients. SPINS is using MapR running on Cisco® UCS™ Servers to ingest retail POS data and to manage core processing for analytics.

Enterprise Data Hub

Hadoop can be used as a cost-effective enterprise data hub (EDH) to store, transform, cleanse, filter, analyze and gain new value from all kinds of data. Building a successful EDH starts with selecting the right technology in three key areas: infrastructure, a foundational system to drive EDH applications, and the data processing platform. For example, the Cisco Unified Computing System™ (Cisco UCS®) Integrated Infrastructure for Big Data can be used to reliably run your EDH. This solution delivers a highly scalable platform that is proven for enterprise applications, and can be deployed with a Hadoop distribution such as MapR, which is especially well-suited to take advantage of the compute and I/O bandwidth of Cisco UCS.

Specific use cases in the EDH area include collecting raw data in a data lake, data refining, big data exploration, data warehouse optimization, and mainframe optimization.

Internet of Things

By 2020, Cisco estimates that there will be 10 billion connected things shipped annually, and a total of 50 billion things in use. By using an enterprise-grade Hadoop architecture that can access and process the data that comes from these devices, you can create enormous opportunities for your business.

The four main areas of uses cases for the Internet of Things include personal IoT (smartphones, fitness devices), group IoT (family in a smart house, tourist group), community IoT (smart cities and roads), and industrial IoT (smart factories, retailer supply chains). The partnership between Cisco and MapR provides you with an infrastructure that can readily handle the massive amounts of real-time big data from the Internet of Things.

In summary, Cisco offers infrastructure building blocks that can help you deploy Hadoop quickly, while also giving you the ability to scale your configurations rapidly and predictably, as your needs change. By implementing the MapR and Cisco infrastructure, you can dramatically reduce your organization’s TCO even as you tackle more big data at even faster speeds. And if you’d like to quickly get a jump start on your Hadoop deployments, take a look our Quick Start Solutions, which include pre-built templates for Data Warehouse Optimization and Analytics, Security Log Analytics, and Recommendation Engines.

Speaking of Cisco, we are proud to announce that we have received a Cisco® Partner Summit Global award, recognized as Solution Innovation Partner of the Year. Cisco unveiled all award winners at a global awards reception during its annual partner conference that took place in Montreal. We are honored to have received this award from Cisco.

Let us know what you think about our partnership with Cisco and our award win in the comments section below.

This blog post was published May 08, 2015.

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