1 min read
Every day, consumers generate unstructured social media and clickstream data that could offer valuable insights if companies could only access it. The amount of data is growing so fast, that traditional databases are unable to keep up without costly additions to the data warehouse. Moving beyond a traditional relational database strategy by taking advantage of Hadoop to access big data assures that you are not missing out on valuable insights that traditional, structured data won’t tell you.
Here’s a short list of what you can discover using Hadoop with your company’s data.
1. The Consumer’s Individual Interests 2. How Marketing Tactics Affect Sales 3. Hidden Security Risks 4. Innovation Insights 5. Churn Predictions
For more on how these insights will help your business read 5 Insights Your Traditional Data Won't Tell You on SmartData Collective.
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