2 min read
This is an excerpt from a blog that originally appeared on SmartData Collective on August 14, 2013. From the time that products and services first appeared on the planet, marketers have used data in some form or another to better understand their customers and deliver more targeted pitches. Today, with a superabundance of data constantly streaming in from multiple channels, marketers have a huge "Big Data" resource they can leverage to gain actionable marketing insights. Here's are 5 ways Big Data is changing marketing---forever.
Clearly, Big Data has changed the rules of the marketing game…forever. Click here to read the original expanded post.
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