Contributor: Manny Puentes

MapR Converge Blog author, Manny Puentes

Manny Puentes is an experienced executive leader in the digital advertising and software industries. As the CTO of Altitude Digital, Manny has driven the strategy and vision behind the industry’s first premium programmatic platform, designed to bring more efficiency, simplicity, and control to both buyers and publishers through innovative and intuitive software and tools. Manny is also currently the Product and Technology advisor for influencer marketing company TapInfluence.

Blog Posts by Manny Puentes

July 26, 2016 | By Manny Puentes

How To Invest In A Big Data Platform

“Big Data” is no longer a buzzword. Businesses big and small that don’t invest now in big data technologies risk getting left behind as the marketplace becomes more and more data-driven. In fact, a recent McKinsey and Company report suggested that companies...

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July 10, 2015 | By Manny Puentes

How Big Data is Advancing Programmatic Advertising

Advertising has come a long way since the days of Don Draper. While data has always played a part in ad campaigns—like whether a potential customer was more likely to see an ad on a billboards, TV, or radio—big data has enabled a new era of advertising...

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