MapR Reaches Channel 200 Landmark for EMEA
July 13, 2018
World-Class training, joint engagement, higher revenue opportunity and 98% customer retention drives partner growth for leader in Cloud Data Fabrics underpinning data and analytics projects
London, UK – July 12, 2018 - MapR® Technologies, Inc., provider of the industry's leading data platform for AI and Analytics, has appointed its 200th channel partner in EMEA as revenues from partner led projects heads over 35%. With flagship customers including SAP, Credit Agricole and Ingenico. that engage with MapR through partners, MapR has also strengthened its channel programs with enhancements to its world-class training to help partners capitalise on complex data and analytics opportunities that IDC suggests by 2020 will be worth $210 billion in software and consulting fees.
"The complexity and growth of data have been key drivers over the last few years and MapR partners have attained the skills and experience to deliver high value projects that solve existing business challenges while unlocking insightful new opportunities," said Tony Young, Director of Alliances and Channels, EMEA for MapR.
MapR runs a channel program each with three tiers; Affiliate, Preferred and Elite. The largest is the Consulting Partner accounting for 60% of its ecosystem which includes local, national and regional consultants and systems integrators that provide consulting services and related implementation, integration, and training services to joint customers. Consultants may resell MapR licenses, but services are the primary revenue driver.
The MapR partner program includes companies that are market leaders in providing products and technologies upon which MapR applications run. These strategic Partners optimize MapR solutions to maximize customers' ROI.
The MapR partner program is designed to address the needs of software and technology companies who wish to partner with MapR to bring to market complementary solutions that are integrated with the MapR Data Platform. This program provides Partners with MapR software, support, training, and other Partner resources to effectively develop and sell their integrated solutions. Each program has a range of benefits including free and heavily discounted training and certification plus market development funding and joint marketing.
"Since we launched our partner programs in 2015, we have experienced consistent organic growth through working closely with partners to bring clients from proof of concept to fully fledged production environments," says Young, "However, MapR does not compete with partners on professional services revenues and has embraced a strategy that is not tied to a particular hardware, database or deployment philosophy to ensure the widest possible customer community."
Young highlights that professional services revenues within MapR projects are significantly higher than industry averages while boasting a 98% customer retention rate. MapR has also announced its first set of top tier partners including Whishworks in the UK, JEMs in France and T-Systems in Germany.
"Growth in Europe has been strong over the last 24 months and we now have a core of great partners with expertise within large enterprises and particularly retail and financial services," says Young. "However, we still believe there is room for partner acquisition in the Nordic and Middle East regions and for partners with specialisations in areas such as manufacturing, pharmaceutical and public sector."
Young also highlights the potential of the Internet of Things area, "This is still an emerging space and some of the initial projects we have done in this area have been led by partners with deep industry knowledge," he says. "Partners should not underestimate their experience in vertical markets as a great way of breaking into new areas such as IoT and MapR is expanding its training commitment to help partners capitalise on this opportunity."
About MapR Technologies
MapR Technologies is a visionary Silicon Valley software company and creator of the next-generation data platform for AI and analytics, with the scale and reliability required by enterprise-grade, mission-critical deployments. The MapR Data Platform delivers the power of dataware to accelerate data-driven innovation. Forward leaning companies such as Cisco, Philips, and Société Générale, are able to create new data-driven solutions to outperform the competition. Learn more: mapr.com.
MapR is a registered trademark of MapR Technologies, Inc. in the United States and other countries. Other names and brands may be the property of others.
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