Dentsu ix, a joint venture between digital agency razorfish and Dentsu, the world’s leading advertisement firm, has deployed the MapR Distribution including Hadoop as the underlying technology for its Next Generation Communication Platform (NGCP) solution. The MapR Distribution enables Dentsu ix to cost-effectively leverage vast amounts of data for real-time analysis and strengthen the success of the digital marketing services it provides for clients.
The ability to rapidly access, analyze and take action on information from multiple sources provides a competitive advantage in the advertising industry, as successful online-to-offline and omni-channel commerce campaigns are increasingly driven by effective data analysis. Dentsu ix recognized the importance of leveraging big data with its NGCP and decided to utilize Hadoop technology for data management. The MapR Distribution including Hadoop is an enterprise-grade platform which enables Dentsu ix to process a variety of sales information, search logs, and other real-time data for its data-driven marketing efforts within the NGCP, helping clients to effectively build strong brand relationships with their customers.
"MapR was the absolute best choice in terms of cost and performance, including real-time capability and serviceability, which are key criteria behind this analytics system project. We felt that MapR presented a well-balanced mix of open source software with their patented technologies. The fact that MapR comes standard with enterprise-grade capabilities not found in other Hadoop distributions was a main focal point in our decision."
- Hidenobu Sakata, Senior Technology Director at Dentsu ix
The MapR Distribution was chosen for its unique features, including:
Dentsu ix Selects MapR for its Next Generation Communication Platform
Dentsu razorfish Selects MapR Hadoop Distribution for Next Generation Communication Platform