"Fishbowl enables restaurants brands to grow through superior understanding of and deeper engagement with guests. The platform empowers restaurant operators with rich data insights to engage guests with greater efficacy and understand the impact of their marketing efforts. With MapR, Fishbowl offers the performance, scalability and near real-time capabilities required to provide a comprehensive view of the guest, which is critical to intelligent marketing in today’s competitive landscape."
- Parijat Jauhari, Vice President, Analytics and Product Management, Fishbowl
Fishbowl, is using the MapR Converged Data Platform with Apache Drill as the foundation of its multi-tenanted software as a service (SaaS) solution, for analytic data storage, transformation, and interactive end-user analytics interfaces.
As the leading customer engagement platform provider for the restaurant industry, Fishbowl is an intelligent marketing company focused on helping restaurant brands grow through a superior understanding of and deeper engagement with their guests.
Through its flexible and scalable SaaS platform, Fishbowl ingests and analyzes data from various sources to uncover business insights. Fishbowl empowers restaurants to engage in a more intelligent, relevant and effective manner by enabling them to understand their guests’ desires, preferences, and needs. More than 70,000 restaurant locations rely on Fishbowl’s platform, experts and strategic partnerships to improve brand preference and amplify same-store sales.
Previously, Fishbowl ran its SaaS solution on SQL Server with custom extract, transform, and load (ETL) processing. With growing varieties and volumes of data and a requirement to refresh data daily, it became increasingly difficult to achieve the desired performance levels and zero downtime. Ingesting and aggregating data from multiple disparate sources, Fishbowl wanted to provide a comprehensive view of restaurant guests to its clients at a lower total cost of ownership, ensuring affordable scalability.
After thorough review of competing technologies, Fishbowl developed a robust data and analytics infrastructure leveraging the MapR Converged Data Platform, which includes the SQL query engine Apache Drill, enabling self-service data exploration on big data.
MapR-FS, part of the MapR Platform, is also used to support multi-tenancy and drive unique tenant-level data isolation in Fishbowl’s big data SaaS environment. Further, MapR delivers superior read/write performance for Fishbowl’s platform. As a result, the solution is faster and more scalable, and offers a unified analytics and future proof platform to account for new data sets continuously being identified.
Using the MapR platform, Fishbowl gained significant savings on license and storage costs, spending approximately 1/10th on licenses and 1/3rd on storage, resulting in the ability to deliver a scalable big data platform at a reasonable price point. In addition, Fishbowl’s interactive query speed increased by 5-10X of competitive products, enabling clients to gain guest insights faster. And by leveraging the MapR multi-tenancy and security infrastructure, Fishbowl was able to increase time to market, delivering the platform one quarter earlier than expected.
Fishbowl Deploys MapR to Provide Customer Engagement Platform for the Restaurant Industry
Binding Customers to Chains: 150M Restaurant Patrons in a Hadoop Fishbowl.