Trueffect uses a First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance while managing costs all to increase return on ad spend for their customers.
"Trueffect processes over 1 Billion transactions per day and delivers data and creates reports every hour. Providing this intelligence in a timely manner to our customers is critical to their ability to optimally target, serve and measure their ad effectiveness thereby increasing their customer base and revenues. For this reason, MapR's superior High Availability Name Node™ and Job Tracker features really resonated with us, prompting a move from an alternative Hadoop distribution to the MapR platform."
-- Rob Rust, VP of Engineering for Trueffect