The State of Today's Omnichannel Digitally-Savvy Retail Consumer

According to Forrester Research, improving the experience of the customer through digital transformation is a top priority for retailers today. In fact, Deloitte Consulting’s new digital influence study notes that $.56 of every dollar is digitally influenced. Digital transformation clearly is a top priority.

As marketers and e-commerce professionals prioritize the evolution of their organization from multichannel to omnichannel, strategy and tactics for accomplishing this goal are becoming more complex and challenging.

We discuss:

  • How digital transformation is reshaping retail
  • How retailers can reimagine their digital ecosystem to capture the hearts and minds of their customers through omnichannel commerce
  • Best practices and examples of how retailers are leveraging data to improve customer experience